Why Is Ad Tracking Necessary?


Every advertisement, no matter whether it is run online or offline, costs you time and/or money. Knowing if your advertising efforts are successful saves you from ineffective and unproductive advertising campaigns and helps you improve your bottom line.

Information Matters!

The “knowledge” about which decisions produce the best result is the key to maximizing your advertising returns. AdWatcher can provide you with a comprehensive, at-a-glance look at the factors that go into each campaign and the effect they produce on your Return on Investment (ROI).

Perfect For Any Form of Advertising!

AdWatcher is perfect for any type of advertising campaign. For pay-per-click search engine advertising, you will be able to see how every single keyword stacks up in terms of clicks, conversions, and most importantly, profit. Online retailers can track the performance of their listings to find out what converts best and what doesn't make the grade. An affiliate tracking tool allows you to examine leads and conversions for affiliate marketers.

AdWatcher can even track website responses that come from your non-Internet campaigns on TV, radio, in print, and via postcards and business cards, by using the tracking URL you choose to include. And, if you have an Internet visitor who winds up ordering via phone or in person, you can even keep your statistics accurate by manually recording the new sale into the appropriate campaign.

Track SEO Too!

And while our main goal is to help you track the performance of your paid advertising campaigns, we also understand that many business owners have free traffic coming in from various sources such as search engines and link partners. To help you get the complete picture of how your traffic is performing, AdWatcher offers "Natural Traffic Tracking," where the natural traffic coming in from non-paid sources is tracked and detailed information on it provided.

AdWatcher can provide you with the complete picture for all your advertising needs, a picture that is essential for anyone interested in maximizing their returns.

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